Picture the scene. You're at your regular Club meeting, and one of your fellow Rotarians says "I went to a fabulous restaurant last night. I'm definitely going back because ...":
Finish the sentence:
Your response is most likely to be:
Or, to put it another way, your brand is how anybody who has contact with you will describe your club to their friends and colleagues.
In the Rotary world, the Rotary Wheel and associated wording are prescribed in terms of their font, colours and sizes. This information is available for download from Rotary International. Note that the PDF is quite large, so you might need to wait a bit before it downloads. That's the logo part.
The brand part is something else. What you say about your club and the impression you create is not prescribed and that part's up to you. Here are a few Rotary Club brands we've seen and they're all what the Rotary Wheel represents:
Take a look at your own website through a stranger's eyes. Better still, if you want to understand the impression your website presents to a stranger, simply ask one to tell you.
Here's another great test. Take a look at your own club website and ask yourself "Would I want to join that club, based on the impression I get from the website?"
We're also happy to conduct a website assessment at no charge. Use our contact form to request one.